As Artificial Intelligence has made its way into our lives and several machine translation software programs are being introduced, some people prefer to save money and translate their own documents. While machine translation (MT) will provide fluent results, which may seem correct, fluency is not accuracy. It’ll “do the job” but will it be good enough for your company and its brand image? While MT may save you time and money, it could end up costing you much more if the message you are trying to convey contains mistakes or lacks precision. What’s more, MT often lacks style, nuance and idiomatic expressions, especially when it comes to creative texts. Free online MT services may also use your data to analyze and improve their results. So much for confidentiality! You would still rather do your own translation but want to make sure it’s accurate? Feel free to ask a seasoned certified translator for a comparative revision. That’s what I’m here for!